Every Door Direct Mail (EDDM)
EDDM Marketing Postcards:
Promote your business with success using Full Color EDDM Postcards!
Every Door Direct Mail (EDDM) Makes Direct Mail Marketing Easy for Local Businesses
The U. S. Postal Service has expanded their services to allow every business to take advantage of one of the most effective marketing tools available: direct mail advertising. Their new service, Every Door Direct Mail, is an expansion of services designed to make direct mail marketing accessible to small businesses in every location. No mailing list is required. You can mail you direct mail advertising to every home, saturating an area for as little as 14.2 cents per piece in postage.
Easily Target Specific Geographic Areas with Your Every Door Direct Mail Campaign
The USPS has made choosing your target area for direct mail services as easy as possible. They have created a website that allows business owners to select carrier routes or entire neighborhoods for targeting from a map. The site will then calculate the required postage and prepare the necessary paperwork for you. You can send your direct mail marketing piece to both businesses and residents or residents only.
Mail Sizes and Specifications for Direct Mail Postcards
The Every Door Direct Mail program allows you to mail flat pieces larger than 6”x 11” and smaller than 12”x 15” weighing less than 3.3 ounces. You can mail between 200 and 5000 pieces per day using this system. Small direct mail postcards and letter sized mail do not qualify. Larger format direct mail postcards for Every Door Direct Mail give you more space and higher visibility than a standard postcard, and at FullColorPrint.com, we can print them cheaper than a traditional postcard.
Every Door Direct Mail Vs. Targeted Direct Mail Postcards
Any business where every resident is a potential customer should be using Every Door Direct Mail to send direct mail advertising to specific geographic areas. For instance, good uses for EDDM would be a local restaurant sending a delivery menu to every business and residence within a delivery area and a dry cleaner that wants to offer a discount to attract local residents. Doctors, lawyers, hospitals, auto dealers, contractors and realtors also benefit, along with retail establishments and local service providers such as electricians and plumbers.
If you prefer to target specific demographics like age, income, hobbies or affiliations, then a targeted list would work better for you. For example, a pool service who wants to target only pool owners who make over $70,000 per year would be better off using a targeted list.
If you already have a successful direct mail postcard campaign targeting your client list, you should use Every Door Direct Mail as an additional resource to find new customers, not as a substitute for the direct mail postcards that are currently working for you.
Either way, FullColorPrint.com has the printing capabilities and direct mail services available to make your Every Door Direct Mail campaign a success. We will not only print your direct mailer, but we can also prepare the order according to Post Office specifications and prepare all of the paperwork. Every Door Direct Mail is truly the simplest and most affordable way to get your marketing message in front of your local community.
- Printed on a Sturdy C2S Card Stock Paper or 100# Text Weight Paper
- Aqueous or UV Coated giving it a Glossy Finish
- Available in 6.5 x 9, 6.5 x 11, 8.5 x 11 Sizes
- Full Color on Both Sides for the Same Low Price