Full Color Rack Cards - How to Use Them Effectively

There are a number of ways you can effectively utilitze full color rack cards to promote your business. The first of these is placement. Make sure your rack cards are prominently placed, so potential customers can easily see them. Also, make sure they are placed in a high traffic location such as a movie theatre entrance or hotel lobby. Second, include useful information on the rack card, so potential customers have a reason to take it with them. Chances are that very few people will convert into customers by glancing at your rack cards.

They are much more likely to become customers if they have a reason to take your rack card because it will expose them to your brand and contact information multiple times. Information a potential customer may find useful depends on your business. If you're a restaurant owner, consider including your menu, a phone number for carryout or delivery, and a coupon. If you're a dentist, consider inlcuding tips on how to keep your teeth white, combined with before and after photos of patients who received your teeth whitening treatment. Whoever picks this rack card up is obviously interested in teeth whitening so be sure to include a coupon for teeth whitening treatment as well! These are just examples. This same full color rack cards strategy can work for all business types.

Full Color Rack Card Printing

Our full color rack cards are printed in brilliant colors on high quality cardstock and coated with an aqueous semi-gloss or UV high gloss coating for maximum appeal and durability. Full color rack card printing is available in two sizes, 4x9 and 8x9, and in various quantities ranging from 500 to 100,000. Full color rack card printing is most effective with a high quality design, so consider using our professional design services to ensure your full color rack cards look amazing. We offer three levels of design services ranging from small edits to full custom designs. Learn more about our design services by clicking the "Design Pricing" tab above.

Ready to get started with your full color rack card printing? Simply choose a full color rack cards size and quantity above!