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Postcard Marketing: The Advantage of Using Direct Mail Postcards

Postcard marketing is one of the most cost effective ways to get your marketing message noticed by many. Direct mail postcards are a respected tool in marketing circles because they work. Postcards allow you to quickly put your personalized message in front of your customers while tightly controlling the timing of your message.

Postcard Marketing Helps You Keep In Touch

Every business can benefit from a postcard marketing campaign. A well-planned mailing allows you to keep in touch with your customers and target new customers with customized offers. Use postcard marketing to send notices of sales and special events to repeat customers, or to introduce your company to prospective customers.

An effective postcard marketing campaign needs a well-designed card with a eye-catching graphics. If you have design talents, you can design your own postcard, otherwise you should retain the services of a professional graphic designer. At FullColorPrint.com, we have a staff of professional graphic designers standing by to help you with your design. This is important because the design and message must grab your customer’s interest. A poorly designed card that fails in its message is not worth the cost of mailing, no matter how much you save in the design and printing process.

Direct Mail Postcards That Get Attention

Take a hint from the direct mail companies, direct mail postcards work. However, your message needs to be well written in order to create an emotional response in your reader. It is not enough to convey the features of your product or service. You must connect with the reader over the benefits of the product and how you can solve his or her problems.

Direct mail postcards have a major advantage over other mail pieces because they do not have to be opened. Your marketing message is read within the time the recipient would normally spend analyzing the envelope and deciding whether or not to open it. This is a significant advantage if your direct mail postcards are well-written and promote your message in a positive way.
The full-color direct mail postcards offered by FullColorPrint.com allow you to make an immediate impact. Our full-color cards are printed on both sides of sturdy C2S card stock and are available in a glossy coating to enhance the appeal and make them more durable. When our high-gloss finish is combined with photographic quality images, your marketing message will jump off the postcard, motivating the customer to read your message. At FullColorPrint.com, our experience in printing direct mail postcards will help ensure that your postcard marketing campaign is a success.

  • Printed on a Sturdy C2SCard Stock
  • Super Fast 48 Hour turnaround with 24 Hour Rush Available
  • Consumers pay more attention to full color, high impact business cards!